Spoke to a Bloke
Group of men at a Spoke to a Bloke Walk for a Bloke event

Start a Partnership Worth Having

Corporate partnerships. Walk for a Bloke 2027 and beyond.

7 countries. 27 locations. 3,088 blokes showed up in 2026. Partner with us and we'll build it around your people, your customers and your town, not just your logo.

1 in 5 of the men on your team are struggling right now.

Organisations that invest in their employees' mental health return $2.30 for every $1 spent. The question isn't whether it's worth it.

Sources: Beyond Blue / WHO, Deloitte Access Economics 2020

Walk for a Bloke 2026

3,088

Blokes walked in 2026

27

Locations in 2026

7

Countries

20 Mar

Next walk, 2027

Why partner with Spoke

Reach men, properly.

From Caboolture to Cape Town, we build days men actually turn up to. 3,088 of them in 2026, across Australia, New Zealand, the UK, South Africa, Switzerland and Italy.

Real impact.

This isn't a logo on a banner. Your money lands somewhere you can point to: subsidised psychology through the 121 Project, MINDS videos men actually watch and money back into the towns that walk.

Your people, not just your logo.

Partners don't just sponsor the walk, they walk it. Your crew gets entries, a team page and a reason to talk to each other.

Build it around your organisation

No two partners want the same thing, so we don't sell one thing. Tell us what you're trying to do for your people, your customers or your town and we'll build it with you.

Your people.

Get your crew walking, or set them a Challenge for a Bloke from April 2027. A founder or Ambassador at your team day.

Your customers.

Co-branded content and a collab post to our community. Your story told alongside ours.

Your communities.

Be the Location Partner of your town's walk and back the Community Impact Project that follows it.

Your impact.

Fund 121 Project psychology in your region, or put your name on the next MINDS series.

Most partnerships combine more than one. Most start with the Walk.

Who you reach

2026 walkers

35 to 64

Core age range (69% of walkers)

40%

Fundraise, averaging $451

91%

Say they'll be back (2026 walker survey)

Email

4,750+

Subscribers

45%

Open rate (nonprofit benchmark 25–30%)

Social

25.3K

Followers

2.67M

People reached since 2023

43%

Of the Instagram audience outside Australia

LinkedIn

61%

Senior, director or owner level

Sources: 2026 walker registration and survey data, Meta, LinkedIn and email insights, September 2026.

Walk for a Bloke 2027 partnerships

Saturday 20 March 2027. 29 locations, seven countries. From your local walk to naming rights across countries, there are four ways in.

01

Walk Partner

Your crew walks it (2 entries) and your logo's on the website, the event platform and the 2027 walk video.

02

Location Partner

Official partner of your local walk. 4 entries, a branded community session for your people and your story in our newsletter.

03

Major Impact Partner

Walk for a Bloke [City], powered by you. 6 entries, named 121 Project supporter in your region and a founder at your launch.

04

International Impact Partner

Naming rights across UK, EU or APAC walks. 10 entries, your logo on the sleeve of the Australian event shirts and a MINDS series made with you.

Walk partnerships start from $5,000 + GST.

Want to go further? Walk sponsorship can be one part of a broader Spoke partnership: projects, your people and activity through the year.

How it works
01

Tell us what you're trying to do.

A conversation, not a pitch. Your people, your customers, your town, whatever matters to you.

02

We build it together.

The right mix of walk, project and content for your crew and your budget.

03

We make it happen.

Logo specs, team registration, a comms kit for your people and the day itself. We do the heavy lifting.

04

We show you what it did.

An impact report within 14 days of the walk. Then we plan the next one.

Brands that walk the talk

The organisations that backed Walk for a Bloke in 2026.

LSKD, Spoke to a Bloke partner
Bunnings, Spoke to a Bloke partner
Woolworths, Spoke to a Bloke partner
The Lion Richlands, Spoke to a Bloke partner
Sound Minds Better Men, Spoke to a Bloke partner

Questions partners ask

Spoke to a Bloke walkers and community partners together at a Walk for a Bloke event

Ready to build something?

Tell Ash what you're trying to do. You don't need to know what the partnership looks like yet. That's the conversation.